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How often does ChatGPT update what it knows about my business?

Two clocks run. With search on, ChatGPT reads pages at answer time, so a change on a page it cites can show up as soon as it is re-crawled, usually within days. What the model knows without searching comes from training and changes only when OpenAI ships a new model.

Measured · Published

Think of ChatGPT as two things: a model with a memory that stops at its training cutoff, and a search feature that reads pages when you ask.

The search clock

OpenAI's crawler page describes two fetchers. OAI-SearchBot builds the index that ChatGPT search answers from, and OpenAI says a robots.txt change takes about 24 hours to show in search. ChatGPT-User fetches a page at the moment a user asks something that needs it, and OpenAI says it "is not used for crawling the web in an automatic fashion". So a page can be read today, and its contents can appear in an answer today, if the question triggers a search and your page is retrieved.

In our check on 2026-10-21, ChatGPT searched for all 25 buyer questions and cited 47 sources, so for questions about businesses and products it does lean on live pages.

The training clock

What ChatGPT says without searching comes from training and changes when OpenAI releases a new model. Between releases, publishing a correction does nothing to that memory. It does something to the next release, and it does something today for any question where search runs.

What this means in practice

  • Re-check the questions you care about monthly, in a fresh session, and note whether the answer cites a page. A cited answer is fixable this week; an uncited one is not.
  • Expect variation. The same prompt gives different answers from one run to the next, which is why the methodology page reads trends over several checks rather than single results.
  • Keep a visible "last updated" date on the pages you want cited. It costs nothing and gives the assistant a reason to prefer the current version.

See who AI names for your own questions.

A free scan asks the assistants your buyers’ questions and shows who is named and cited instead of you.

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • Google AI Overviews