How AI assistants pick what to recommend, what they cite when we check, how to measure where you stand, and how AI visibility tools differ. Every number and competitor detail links to its source.
The same questions on five assistants, with every citation counted and dated.
Measured · · 6 min read
The same 25 buyer questions on five assistants, 617 citations counted. Perplexity cited 250 sources, ChatGPT 47, and only 5 sources were chosen by three or more assistants.
Measured · · 5 min read
ChatGPT answered 25 buyer questions and cited 47 sources, 43 of them OpenAI, Google or Perplexity documentation. On 7 questions it cited nothing. Every link carried utm_source=openai.
Measured · · 5 min read
Perplexity cited 250 sources from 187 domains for 25 buyer questions, ten per answer, most of them small sites with the question in the title. Only 22 were official documentation.
Measured · · 4 min read
Gemini cited 202 sources for 25 buyer questions, but 179 were redirect links that hide the page. The 23 we could read came from 20 domains, led by Semrush and Ahrefs.
Measured · · 5 min read
Claude searched on 13 of 25 buyer questions and cited 118 sources from 108 domains, mostly small sites. On the other 12 it answered from memory. It declined all three local-business questions.
Measured · · 5 min read
An AI Overview appeared for 22 of 25 buyer questions and cited 61 sources. 16 of them were YouTube, LinkedIn or Reddit pages, which no other assistant cited. For local questions it showed Google ratings, or nothing.
Guide · · 5 min read
AI visibility is how often assistants like ChatGPT and Perplexity name you when buyers ask. What to count, what a score hides, and how to measure it honestly.
Guide · · 5 min read
There is no submission form. ChatGPT searches the web, reads a few pages and names what it finds. Seven steps, in order, based on what OpenAI documents and what five assistants told us.
Guide · · 8 min read
Eleven tools that track whether ChatGPT, Perplexity and Gemini name you, with entry prices checked on the vendors' own pages, which ones the assistants themselves recommend, and how to choose.
Guide · · 5 min read
GEO is getting named and cited in AI answers. What the research found works, what stays the same from SEO, and a plan for a team without a marketing department.
Guide · · 4 min read
Perplexity cites about ten sources per answer and regularly picks small sites that answer the exact question. What its documentation says, what we observed, and seven steps that follow from both.
Guide · · 5 min read
There is no prompt-volume data and keyword tools measure Google. How to build a panel of 10 to 50 buyer prompts from five sources, group them by intent, and keep them measurable.
Guide · · 5 min read
AEO is the page-level work of getting quoted by ChatGPT, Perplexity and Google AI Overviews. Twelve checks, each with the reason behind it, for a small team publishing without an SEO department.
Guide · · 5 min read
For "A vs B" and "alternatives to A" prompts, assistants cite comparison pages, not homepages. The structure that gets quoted, the sourcing rules that keep it fair, and an example opening.
Guide · · 5 min read
OpenAI, Anthropic, Perplexity and Google each run several bots for search, user requests and training. What each one does, what blocking it changes, and a robots.txt you can copy.
Guide · · 5 min read
A Markdown index of your site for AI agents, proposed in 2024. No major assistant has said it reads the file. The format, the evidence, and a ten-minute way to add one anyway.
Guide · · 6 min read
Some AI visibility tools also write and publish. What to compare, and how Seen42, Cituna, Hatter and Profound differ.
Comparison · · 5 min read
Peec AI is a deep AI search analytics tool. Seen42 tracks fewer things and also builds and hosts the pages that answer your gaps. How to choose, and when each is the better Peec AI alternative.
Comparison · · 5 min read
Profound is an enterprise AI marketing platform with tracking and content agents. Seen42 is a self-serve Profound alternative for small teams that builds and hosts answer pages.
Comparison · · 4 min read
OtterlyAI is an affordable AI search tracker. Seen42 includes all five assistants and builds and hosts your answer pages. An OtterlyAI alternative for teams without writers.